Marketing Economics Section
Website dedicated to Maltese students studying Marketing at Advanced and Intermediate Level
Foreign Business Websites Local and International Websites |
This Website has been created with you in mind and I hope that you find the information useful and of help in your studies. There are a number of items which you can access either by scrolling down the page or by going to the left-hand column and choosing the item you require. Most pages will open in a new window so remember to close the window to come back to this MARKETING Website. If you have a problem, or a question or any query, do not hesitate to contact me. Just click here!
The following links will take you to the PowerPoint presentations found on the Prentice Hall Kotler Student Companion website which accompanies our basic textbook in class, Principles of Marketing, Tenth International Edition. You can use these presentations as revision notes. Chapter 1 - Marketing: Managing Profitable Customer Relationships Chapter 2 - Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 3 - Marketing in the Digital Age: Making New Customer Connections Chapter 4 - The Marketing Environment Chapter 5 - Managing Marketing Information Chapter 6 - Consumer Markets and Consumer Buyer Behaviour Chapter 7 - Business Markets and Business Buyer Behaviour Chapter 8 - Segmentation Targeting and Positioning: Building the Right Relationships with the Right Customers Chapter 9 - Product, Services and Branding Strategies Chapter 10 - New Product Development and Product Life-Cycle Strategies Chapter 11 - Pricing Considerations and Approaches Chapter 12 - Pricing Strategies Chapter 13 - Marketing Channels and Supply Chain Management Chapter 14 - Retailing and Wholesaling Chapter 15 - Integrated Marketing Communication Strategy Chapter 16 - Advertising, Sales Promotion and Public Relations Chapter 17 - Personal Selling and Direct Marketing Chapter 18 - Creating Competitive Advantage Chapter 19 - The Global Marketplace Chapter 20 - Marketing and Society: Social Responsibility and Marketing Ethics
Case pilot is an interactive simulation to help you understand and analyse particular marketing situations. On this site, the publishers of the book have put seven cases, four of which are found in the book itself. The other three may be worked out for better understanding.
First read the case online, go to Case Pilot and complete the 5 step-by-step tasks. You will also be given your score when you finish each case.
The four cases referred to in the book are:
1. Advantage Transport - Page 103 Go to Case Pilot, highlight Advantage Transport and complete the 5 step-by-step tasks.
2. Big Wind - Page 273 Go to Case Pilot, highlight Big Wind and complete the 5 step-by-step tasks.
3. Yumm Yummeries - Page 563 Go to Case Pilot, highlight Yumm Yummeries and complete the 5 step-by-step tasks.
4. City Harborfront - Page 661 Go to Case Pilot, highlight City Harborfront and complete the 5 step-by-step tasks.
Besides the four cases above, which are directly linked to our text, you can work out the other three cases.
Do you have problems with marketing terms and expressions? You can look them up in your text book at the end from pages G-1 to G11 or you can find them in PDF format online by clicking here.
LINKS TO WEBSITES OF MALTESE BUSINESSES
The links below refer to businesses in Malta or to international franchises also present in Malta. Go through them, and keep your eyes open for the following: Marketing Strategies, Segmentation, Positioning, Relationship Building, Societal Commitments, Brand Management and other Marketing basics.
Banks
Telephony
Beverages
Groups of Companies
Travel Companies
International Food Franchises
International Sportswear Franchises
CASE STUDIES
These case studies are in PDF Format and have been taken from the CIM website. They present an interesting look at certain companies and how they tackle the planning and implementation of their strategies in order to enhance their Customer Relationship Management. To view these files you must have Adobe Acrobat Reader. If you do not have this program you must download it. It is safe and easy to download and install. Just follow the instructions on the site.
Click here to download Acrobat Reader
Case 1: Disneyland Paris
This case study deals with measuring and valuing customer relationships and how to develop the measures that drive
profitable Customer Management Relationship (CRM) strategies. Case 2: Shell Oil Products
This case study involves the development and the implementation of a CRM strategy through the integration of people, processes and technology.
LINKS TO NEWSPAPERS AND NEWS WEBSITES
The links below refer to Maltese and foreign newspapers as well as websites and magazines which will keep you abreast of what is going on around in general and access to the marketing environment.
Maltese Newspapers
The Malta Independent on Sunday
The Malta Financial and Business Times
Maltese News Websites
Foreign Newspapers
The Times and Sunday Times (London)
International News Websites
Magazines
Marketing Websites
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